Fragrance worth wearing every day
Oud Aruma London makes extrait de parfum — the highest concentration in fine fragrance — and sells it directly, without the markup that comes from a department store counter.
Most of what you pay for a designer fragrance is not the fragrance. It is the campaign, the retail space, the licensing, the box inside the box. We took that apart and kept the part that matters: the juice.
Every scent we release is an extrait de parfum at 100 ml, built to last on skin rather than fade by lunchtime. Our oud-led range carries the house signature. Our Inspired By range is an honest proposition — independent interpretations of the fragrances people already love, at a price that lets you own several instead of saving for one.
We are not affiliated with the houses we reference, and we never pretend otherwise. What we offer is the scent, not the label.
Oud Aruma London
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01Extrait de parfum
The highest oil concentration in fine fragrance. It lasts, and you use less of it.
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02100 ml, always
Full size as standard. No 30 ml bottles priced to look like a bargain.
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03Direct, not retail
Sold straight from us. You pay for the fragrance, not the counter it sits on.
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04Honest about what it is
Independent interpretations, clearly labelled. No fake boxes, no counterfeit claims.