{"title":"Inspired by Initio","description":null,"products":[{"product_id":"inspired-by-initio-oud-for-greatness","title":"Inspired by Initio Oud for Greatness","description":"\u003cp\u003eSaffron and lavender over clean oud — bold, metallic and enormously powerful for its size.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Woody Oud\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Saffron, nutmeg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Lavender, oud\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Patchouli, musk, woody notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Evening, winter, statement wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn independent interpretation. Not affiliated with, endorsed by, or connected to Initio.\u003c\/em\u003e\u003c\/p\u003e","brand":"OUD ARUMA","offers":[{"title":"100 ml","offer_id":54777213878599,"sku":"IBIN-001-100ML","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/files\/inspiredby.webp?v=1787762595"},{"product_id":"inspired-by-initio-side-effect","title":"Inspired by Initio Side Effect","description":"\u003cp\u003eBoozy rum and tobacco over vanilla — dark, spiced and heavy in the best way.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Amber Spicy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Rum accord, saffron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Tobacco leaf, cinnamon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, sandalwood, tonka bean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Winter, evening, night out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn independent interpretation. Not affiliated with, endorsed by, or connected to Initio.\u003c\/em\u003e\u003c\/p\u003e","brand":"OUD ARUMA","offers":[{"title":"100 ml","offer_id":54777214042439,"sku":"IBIN-002-100ML","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/files\/inspiredby.webp?v=1787762595"},{"product_id":"inspired-by-initio-rehab","title":"Inspired by Initio Rehab","description":"\u003cp\u003eAlmost pure vanilla and benzoin — skin-close, soft and built for layering.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Amber Vanilla\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Benzoin, tonka bean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, sandalwood, musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Daily wear, all-season, layering\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn independent interpretation. Not affiliated with, endorsed by, or connected to Initio.\u003c\/em\u003e\u003c\/p\u003e","brand":"OUD ARUMA","offers":[{"title":"100 ml","offer_id":54777214861639,"sku":"IBIN-003-100ML","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/files\/inspiredby.webp?v=1787762595"},{"product_id":"inspired-by-initio-atomic-rose","title":"Inspired by Initio Atomic Rose","description":"\u003cp\u003eJammy rose over saffron and musk — sweet, modern and worn as easily by men as women.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Blackcurrant, saffron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Rose, jasmine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Musk, woody notes, amber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Evening, all-season, daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn independent interpretation. Not affiliated with, endorsed by, or connected to Initio.\u003c\/em\u003e\u003c\/p\u003e","brand":"OUD ARUMA","offers":[{"title":"100 ml","offer_id":54777214894407,"sku":"IBIN-004-100ML","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/files\/inspiredby.webp?v=1787762595"},{"product_id":"inspired-by-initio-musk-therapy","title":"Inspired by Initio Musk Therapy","description":"\u003cp\u003eClean skin-musk with a powdery orris lift — quiet, intimate and endlessly layerable.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Orris, bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Clean musk accord\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Amber, sandalwood, white musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Daily wear, office, layering\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn independent interpretation. Not affiliated with, endorsed by, or connected to Initio.\u003c\/em\u003e\u003c\/p\u003e","brand":"OUD ARUMA","offers":[{"title":"100 ml","offer_id":54777215123783,"sku":"IBIN-005-100ML","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/files\/inspiredby.webp?v=1787762595"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5273\/6839\/collections\/inspiredby_212a906c-84ee-4af2-b8c9-bb6cc5ca47ce.webp?v=1787911765","url":"https:\/\/oudaruma.com\/collections\/inspired-by-initio.oembed","provider":"Oud Aruma","version":"1.0","type":"link"}